Surfing The Web While Watching Telly Up 35%

This one is from the bleeding obvious department, but noteworthy nonetheless. The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones, says that in the last quarter of 2009, Americans’ simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. “Nearly 60% of TV viewers now use the Internet once a month while also watching TV”, notes the report.

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5 thoughts on “Surfing The Web While Watching Telly Up 35%”

  1. I wonder how many people are using the internet in a way that complements their TV viewing, and how many are just doing two things at once.

  2. I know I’m guilty of both. Usually just keeping up with the news, email, and Twitter. And also checking out casts, episode guides, NCAA tourney matchups and lines, etc. The new TiVo UI actually will provide episode guides and cast data – so it could conceivably reduce the need for a device on the couch or in the bedroom.

  3. I sometimes browse web or check email/text messages on my phone during commercials or something very non-involved, but my brain doesn’t allow me to concentrate on two things at once, so watching an interesting TV show/movie and surfing the web is out of the question.

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