I’ve been critical of DivX’s efforts to woo Hollywood in the past, but I’ve also got to give them credit for a win when I see one and I think they knocked it out of the park when it comes to Paramount.
Recently, Paramount announced that they were going to be distributing content on USB sticks. At the time, they didn’t say what format it would be in and even on DivX’s conference call there was no mention of this realization of their strategic vision, but Electric Pig reports the Paramount movies will in fact be encoded in DivX.
With only 20,000 memory sticks for sale and at a price of approximately $33 US, Paramount is still clearly in the testing phase. But the fact that they choose DivX demonstrates the clear advantage that DivX has over all of their other digital competitors and have the only real solution for brick and mortar retailers.