The landscape of television online is changing so rapidly, it’s hard to keep up. Since the announcement of TV Everywhere trials by Comcast and Time Warner Cable, Verizon has jumped into the mix, and AT&T has started testing its own TV portal site. Comcast’s Stephen Burke has also announced that the initial Comcast trial will go national in the next 30 to 60 days – a far more optimistic timeline than those presented at the TV Everywhere breakfast in New York last month.
That’s all on the good side. On the bad side, there’s word over at Multichannel News that Hulu is considering a new subscription model. It’s not surprising, but we may soon be paying to watch free broadcast TV channels online. Given that ads still don’t bring in TV-level cash on the Net, a subscription model makes sense. Don’t be mad. As Mark Cuban (rightly) rants, subsidized TV is not a constitutional right. Better to focus on getting the pay-TV providers to roll out their TV Everywhere services faster, faster, faster. At least we’ve already written the check for that content.
Having trouble keeping up? Don’t worry. It’s only going to get more chaotic and confusing for a while. But if I can ultimately watch my shows anywhere I go, I can live with that.