TiVo’s newest form of advertising, which debuted a few months back on Series 2 units, has now begun to encroach on the Series 3/TiVoHD platform. As TiVo proclaimed in December:
Using the TiVo Pause Menu, advertisers can, for the first time, reach audiences with targeted product messages displayed within the pause screen of a Live or Timeshifted program. The feature provides an original solution for advertisers seeking to capture the fast-forwarding viewer. It’s another example of how TiVo offers unique and different solutions for advertisers looking to get viewers to watch advertisements
Software version 11.0c, which seems to consist solely of this “feature,” is currently being deployed to high-def TiVo boxes. I haven’t yet received an “upgrade,” but the initial community response has been mixed.