The big day has arrived. And while many will be watching football, the advertising industry (and their clients) hope we’ll tune in for NBC’s big pay day ($206 million). Although much of the advertising action will be simulcast online… NewTeeVee’s put together a roundup of web destinations to catch Superbowl commercials. And, if 80s action figures, cartoons, and comics were your thing, the Transformers and G.I. Joe movie trailers have already landed on YouTube. (Thanks, Gizmodo!) Also online, startup Thummit will be tallying our feedback via Twitter: During the game, drop @thummit a message with an ad name and your micro-review. Back on the boob tube, we’ll see the reintroduction of some classic 3D tech for a pair of commercials tonight. Assuming you managed to find some glasses.