Earlier today the aforementioned manager approached me (unsolicited) and said the system was configured a few days ago and they’ve confirmed it works. I saw the back of the store memo and the manager says they’ve got signage behind the counter ready to go in conjunction with the June 3rd launch. Unfortunately, he wouldn’t let me take a peek and snap photos. My “contact” confirmed what Starbucks.com tells us:
Complimentary Wi-Fi for Starbucks customers When you register your Starbucks Card and use it at least once a month, you’ll receive two consecutive hours a day of complimentary Wi-Fi, courtesy of AT&T.
I didn’t think to ask if the on again, off again free iPhone WiFi would make a reappearance on Tuesday. Guess we’ll have to wait and see.
As to the business rationale, it’s fairly simple – Internet is inexpensive and sales are down:
Starbucks reported that earnings fell 28% in the quarter ended in March. Sales at U.S. cafés open at least a year declined. The shares, at just over $17, are down 57%
Bonus Starbucks Tech: In the last few months, Starbucks (and the Coffee Beanery) has rolled out little spill-prevention sticks, so we won’t make a mess in our cars while transporting coffee beverages.