The flood of CES email has been overwhelming the last couple of days with product announcements, media pitches, and pleas for booth visits and interviews. However, my favorite pitch of the lot didn’t come to my inbox, but my mailbox. A long, flat envelope arrived with the words, “Photos – Do Not Bend” on the front. When I opened it up, a family photo stared back at me on top of half a dozen other prints. Not my family, mind you- though I did spend a moment trying to place the models as long-lost cousins on my mother’s side. No, this was a photo of a pretend family with a note slipped underneath. The note said, “OOPS! Not Your Photos?” Then it advised me to stop by the Noritsu booth at CES to pick up a free print of any digital photo of my own – 8×10 or 10×36 panorama – and learn more about the company’s retail inkjet photo printer. Cute.
I’m unfortunately still skeptical of photo printers – more because of the cost of photo paper than the quality of the printing. However, if I can get myself over to the South Hall of the Las Vegas Convention Center, I’ll definitely stop by Noritsu. And pick up my free print.
UPDATE: Noritsu has apparently recently launched the M300 Pro Printer. In the press release – “The high profitability for the M300 comes from the printer’s cost-efficient ink and paper, which results in a very low cost-per-print.”
The craziest gimmick comes from Goldmund, a speaker maker:
I don’t think they have to fly all the way to LA though… Helicopter rides from one end of the strip to the other would be extremely desirable, though I don’t know about the acoustics for their gear or their product pitch.
I miss the days of really clever mailed press teasers. The series of stuff I got in the mail leading up to “Johnny Mnemonic” was just brilliant.
That would be pretty cool!
Of course the Slingshot for the BlackBerry would be COOLER!! lol Cant wait for that to come out Dave.