Through February 2nd, TiVo is offering Lifetime Service subscriptions to existing customers at a cost of $399. Mathematically, only you can decide if this is a good deal. Adding a lifetime of standard definition service (TiVo DT, Series2) doesn’t make sense to me, but it could be entirely reasonable on a TiVo HD or Series3. However given the speed of change, industry in-fighting, and looming SDV issues – I’m not biting.
Described as a “holiday” promotion, TiVo obviously intends to tweak TiVo HD sales and push multiple units into homes. However, the offering dovetails nicely with the imminent Comcast TiVo launch… And it’s been widely speculated that TiVo stands to make more money off stand-alone customers than Comcast TiVo subscribers.
For other promotional changes and streamlining of TiVo’s convoluted tiered pricing structure, check out TiVo Lovers.