Thus far, Amazon Unbox and Netflix Watch Instantly have been the online movie rental leaders. Well, according to Evan DiBiase, the latest version of iTunes hides a little surprise. iTunes 7.5 contains strings (rental-content, rental-bag, source-rental-info, dest-rental-info, etc) related to video on demand rental functionality! This would be a great addition by Apple and would certainly make sense for their iPod and AppleTV products. (via TechCrunch)
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