NBC Content Lands on Amazon Unbox


Amazon Unbox is serving up NBC video:

NBC says up until December you’ll be able to download programming from iTunes. But after that you will have to turn to other download distribution channels for NBC content including Amazon.com’s “Unbox” service […] NBC wanted iTunes to jack the price of its TV shows to $5 an episode – up from $2. ITunes balked, and now NBC is saying bye.

Ironically, after all the hubbub, Amazon is selling shows for the same $1.99 – as Pol Pot Pie pointed out.

Key takeaway: NBC’s video content won’t be exclusively served via their properties (Hulu)… and I fully expect NBC and Apple to work something out by the end of the year given the large(r) reach and cross platform playback of iTunes content.