The biggest problem with our show is that so many people were watching it on the Internet or Tivo (which doesn’t count toward Neilson ratings), so I think the fans are now aware to watch it when it’s on.
Doh! I thought this was some rogue comment in the saving of Jericho, but after reading more from CBS execs (on Brent Evans & PVRWire) it’s clear they blame DVR usage and plead:
Please watch âJerichoâ? on broadcast television.
While I’m pleased to see the show renewed for at least 7 more episodes, I think CBS is a bit misguided on this point. If they need a larger audience, they can help themselves by not scheduling directly opposite American Idol and taking a 2+ month mid-season hiatus. Prior to the nutiness, I would have also suggested advertising – but they’ve gotten a ton… 25 tons to be exact. And it wouldn’t hurt to figure out how to track time-shifted viewing. DVRs aren’t going away. Quite the opposite: Their penetration and usage will continue to increase.