For those of you reading numerous sites, I sure hope you’re using RSS (“really simple syndication”) and some sort of aggregator. It’s really the most efficient way to stay up to date on the web. RSS is not just limited to blogs, and is utilized by all sorts of sites such as CNN and Flickr. The big news rumor this week is that Google is buying FeedBurner, a RSS-enhancement and advertising service.
As to the topic on hand, here’s a breakdown of ZNF RSS readership:
- Google Reader – 38%
- Bloglines – 18%
- NewsGator – 11%
- NetNewsWire – 4%
- Google Desktop – 3%
Given my recent and not atypical migration in January to Google Reader from Bloglines (without cancellation), it’s likely those percentages are skewed.