I doubt this will shake up the market much, but it’s nice to see continual distribution innovation in the market. For 20 bucks (ouch), you can order and receive a copy of any World Series game on DVD within days of broadcast. For under $20/mo you could grab all the games with a DVR. ;)
Press Release says: Major League Baseball Productions and A&E Home Video have teamed up with CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., to offer Amazon.com and MLB.com customers each game of the 2006 World Series(R) championship between the Detroit Tigers and St. Louis Cardinals through the CustomFlix DVD on Demand service. Each game is available for pre-order and shipped within days of the completion of that game.
The CustomFlix DVD on Demand service manufactures DVDs on demand, immediately after a customer orders them. This offers networks, studios, and other content owners such as Major League Baseball Productions and A&E Home Video the ability to offer their content on DVD directly to millions of Amazon.com and MLB.com customers without the cost or risk of carrying inventory.
(Thanks, HDTiVo!)