GameFly’s Slimy Retention Tactics?

I’m what you’d call a casual gamer — I’ll play a game a few hours a day over a long weekend maybe once a month. I joined Gamefly.com, a service like Netflix, in 2005 as an economical way to get a different title each month.

I’ve been downsizing recently in preparation for a move and decided it was time to unload the Xbox. So I cancelled Gamefly and shipped back The Chronicles of Riddick: Escape from Butcher Bay. A week or so later I get an email from GameFly saying they haven’t received the game and they will charge me the full cost of Riddick… Though all will be forgiven if I “reactivate your account.” Huh? At this point I should mention when I tried to cancel online they kept throwing up extra screens to dissuade me. Since the first email, I’ve received two more. The final email I received this morning informed me I will be billed $52.49, though I have 60 days to return the game via Registered Mail to have the charge reversed. Of course, I also have the option of reactivating my account online.

I tried contacting support earlier this week, but their phone lines don’t open until 9AM PST weekdays (doesn’t help me much since I try to take care of these things first thing in the morning EST). So I fired off an email to the provided email address which was promptly ignored. I’d call them today regarding today’s email however they don’t staff their phone lines today (Saturday). Interesting how that works, eh?

There are three possibilities here:

1. The USPS lost the game. I find this unlikely as I shipped back two Netflix discs at the same time which successfully made it out of the local drop box (where most postal crimes seem to occur). What are the odds the last game I ship back is the only one they lose?
2. GameFly got the disc but hasn’t processed it yet or has misplaced it. This is a distinct possibility given the horribly slow response times I’ve experienced in sending/receiving games.
3. GameFly is manipulating me. Initially I would have said this is unlikely and a paranoid thought, however the cancellation roadblocks combined with warning emails offering amnesty if I resubscribe to avoid “delinquent” fines makes me wonder.

So how will I proceed? I’m hopeful this is a bluff on their part or internal inefficiencies that will be corrected shortly without my intervention. Though the second a $52.49 charge shows up on my AmEx card, it will be contested. If that doesn’t resolve the issue, I’ll have to waste time getting a used game off ebay or Amazon for >$10 and send it to them via Registered Mail. If I’m forced to go to that much trouble, you can guarantee I’ll be blogging about this again which is possibly more effective than dealing with the BBB. Regardless of the outcome, when I purchase a 360 with HD-DVD this fall, I’ll be getting discs via a service other than GameFly.

UPDATE: I just received an email from GameFly. Apparently they thought I wanted to buy the game since I didn’t respond to their emails. Uh, hello I have to contact them whenever I don’t want to buy a game? Never mind that the email said send the game back (which I had) OR I could reactivate (I think not) online. Last but not least, I guess they forgot they were responding to the email I did send them. “Kevin” informed me the $52.49 charge would be reversed.