Bypassing content licensing, Sling TV may soon cram customer’s local television channels directly into the company’s pay TV service via a small set-top box and antenna.
Last summer, I came across a curious Echostar trademark application for “AirTV” which was later discovered to be a pedestrian new Slingbox out of Echo’s Sling Media subsidiary. However, given a well-timed tip, from a trusted source alerting me to incoming Sling Media hardware, that coincides with a lifting of the FCC’s short-term confidentiality, an audacious game plan has now been revealed.
By and large, the challenge in licensing over-the-top streaming content has not been in securing a gaggle of traditional “cable” channels. Rather, it’s in bundling the national networks (think: ABC, CBS, Fox, NBC) due to their legion of regional affiliates – who expect to be compensated in cash and/or broadcast of their local advertising. The cost and logistical challenge in brokering these relationships is immense, as demonstrated by Sony recently scaling back the PlayStation Vue television service and, perhaps, given the M.I.A. Apple TV offering.
Well, DISH Network subsidiary Sling TV and Echostar subsidiary Sling Media have collaborated on what looks to be an effective and novel end-around in “AirTV.”