RSS Ads Removed

Dave Zatz —  May 11, 2006

I’ve gone ahead and dumped the irrelevant Yahoo RSS feed ads. Ping me if you notice any weirdness over the next day or so.

Sling Media’s three Slingbox technology patent applications submitted last June have hit the US Patent Office database. Of particular interest is an allusion to the inevitable SlingCatcher device, a hardware appliance designed to receive streaming video for television display without requiring an intermediary computer. I imagine Aussie Ron can hardly wait!

The local clients can be any number of device types, including but not limited to desktop and notebook PCs, Web tablets, PDAs, embedded clients built expressly for the purposes of decoding the streams of the personal broadcaster, and other devices capable of receiving and/or playing a media stream over a network.

As with the local clients, the remote clients may include any number of device types, but not limited to desktop and notebook PCs, Web tablets, PDAs, embedded clients built expressly for the purposes of decoding the streams of the personal broadcaster, and other devices capable of receiving and/or playing a media stream over a network.

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Never enough time…

  • Blu-ray is doomed. (PC Magazine)
  • T-Mobile Europe to ban heavy data usage. (jkOnTheRun)
  • Commercial server-hosted MP3 HME application released. (MP3tunes)
  • Microsoft unveils beta of Windows CE 6 operating system for embedded devices. (CNET)
  • GE debuts one-second ad targeted at PVR users. (PVRWire)
  • Warner Brothers to team with BitTorrent for movie sales. (Engadget)
  • Finally, Fox in the iTunes Music Store. (TUAW)

Rocketboom not doing it for you? TiVo has announced a partnership with Brightcove to distribute Internet video. Sounds neat, but I’m still waiting for a Hollywood feature film VOD service.

Interesting factoid: One article stated there are ~400,000 TiVo units on broadband.

Associated Press says: The deal with Brightcove Networks Inc., to be announced Wednesday, means some TiVo users will soon have not only TV shows to record, but also Internet-based videos from Brightcove’s content partners. “This is the first partnership for us to get content directly to the TV set,” said Brightcove’s founder and CEO, Jeremy Allaire. Allaire said TiVo and Brightcove would pick an as-yet-undisclosed set of Web-based programs to debut in June on TiVo’s Internet-connected, Series 2 digital video recorders. The companies said the programs would be offered for free initially, but may carry advertising. The two companies later plan to provide a way for content producers using Brightcove to have their material distributed to TiVo machines. The content providers could decide to charge for the content, the companies said.

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Never enough time…

  • EchoStar XI DBS spacecraft launch scheduled for 2007. (Boeing)
  • ATI sued for misleading HDCP claims. (Engadget)
  • Prepare to do battle over DRM. (eWeek)
  • VLC 0.8.5 released with Intel Mac support, many improvements. (TUAW)
  • Someone Has to Pay for TV. But Who? And How? (PVRBlog)

As announced in November, TiVo is launching their targeted commercials service today. Presumably, one will select advertisement preferences through a new HME app on the recently updated Music, Photos, Products & More screen. As long as the ads remain voluntary and unobtrusive, I’m in favor of TiVo generating additional revenue… assuming they continue adding useful features (unlike this one) and keep fees reasonable. Though, as Om Malik suggests, TiVo’s continued push into advertising presents a business opportunity for another DVR maker to market itself as the anti-ad platform. Is there is a manufacturer brave enough to bring back ReplayTV’s commercial skip?

Wall Street Journal says: For the most part, the marketers won’t run traditional 30-second TV commercials. Instead, they will offer longer ads that attempt to be more informative than typical commercials. Kraft, for instance, will offer 20 different cooking videos that will show such things as how to grill its Tombstone pizza, potato-salad basics, or how to create a cantaloupe-and-Jell-O dessert. General Motors, likewise, will offer detailed video presentations about its vehicles. Ford is trying something more entertaining: one-minute takes of magicians Penn & Teller performing various tricks on a golf course, with a Ford vehicle shown nearby. TiVo users will be able to search for ads in several categories, including finance, lifestyles and travel and leisure. LendingTree’s ad, in the finance category, features personal-finance expert Suze Orman giving step-by-step overviews of different types of loans.

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If CSTV’s Navy football didn’t do it for you, now’s your chance for some hot surfing action! In addition to pimping NBC’s broadcast, TiVo is also advertising eMusic. Notice 4 out of 5 lines of text end with an exclamation point… yet I don’t feel very excited. At least they didn’t use Caps Lock. Wake me up when the VOD looks something like a Hollywood feature, not another commercial.