Nielsen, TiVo and Snapstream Media. One of those three is well known for tracking television viewership, but the other two: TiVo and Snapstream Media (makers of the Beyond TV PC DVR software) are not as well known in this realm, but offer a more transparent and relatively useful snapshot of what Television Viewers like you and I are watching. Would you agree that Heroes and The Office are hit shows – at least better than Dancing with the Stars or 60 Minutes? Well you’d likely agree more with TiVo and Beyond TV users.
Since the early 1940’s the television and advertising industries have relied on Nielsen Media Research to measure the popularity and success of television programming. Nielsen continues to be the leading provider of this information and their list of the top TV shows by demographic are consistently highlighted in the media and watched closely by Advertisers and the Television Networks. While I’m still interested in what Nielsen is reporting as the top shows, I’m left wanting more.