After a few months of unintended leaks and 3 1/2 years since third generation hardware was introduced, the TiVo Series 4 Premiere has arrived. As with TiVo’s HD line, which is being cleared out, the Premiere will ship (next month) in two SKUs: A base model with 45 hours of HD storage (320GB) at $300. And a higher tier THX certified “XL” unit, containing a terabyte of storage (150 hrs of HD), for $500. Service fees are unchanged. As you’d expect, the Premiere sports significantly beefed up processing power and, also as expected, finally realizes TiVo’s new HD UI.
Additionally, the Premiere represents a savvy reboot of TiVo marketing. With, perhaps, a little help from their friends. Now that “DVR” functionality has essentially been commoditized, TiVo’s pitching the Premiere as a “cable box.” That also provides video, web, and music content. Basically, “One Box” to rule them all.
So that’s what the TiVo Premiere is.
However, given TiVo’s inaugural role and leadership in space, not to mention the tens of millions spent annually on R&D, I have to say I’m somewhat underwhelmed. I get why they didn’t go the tru2way route, given the cable industry’s inability to roll out as planned and requirement to implement an inferior, secondary interface. But where’s the improved whole-home DVR experience (like Moxi), additional tuners, Blu-ray player, social media apps (like FiOS), DLNA, user personalization (like Sezmi), etc?
But, before we get ahead of ourselves, let’s dive into the Premiere specifics…