3 thoughts on “Nielsen: Understanding The Two-Way Causal Influence Between Twitter Activity and TV Viewership”

  1. Given Twitter’s extremely limited reach (only 30% of Millennials have an account, so figure 20% are active users) – it would seem that its effect on ratings (and vice versa) will vary tremendously depending on the show, the audience and how much live viewership they get.

    Twitter has influence beyond its numbers, but even still, the numbers are far from universal.

  2. I was able to access this link in the “Nielsen: Understanding The Two-Way Causal Influence Between Twitter Activity and TV Viewership” post from my phone. That could be a good way to solve the problem going forward.

  3. I like these external links, but can you maybe write them like normal blog posts, with your own title, and a sentence or two explaining why you’re linking to it? From RSS, they come out as disembodied titles.

Comments are closed.