Anyone who follows digital distribution knows that P2P is a popular method for video downloads, but how popular it is may surprise more than just angry content owners. In June, Futuresource Consulting released the results of an in depth survey called “Living With Digital: Consumer Insights into Entertainment Consumption” which examined legitimate and illegitimate video usage in the UK, France, Germany and the USA and came up with some pretty interesting data.
According to their survey’s, 8% of consumers in these countries have admitted to using p2p to get content. With these countries representing approximately 500 million of the 6+ billion global population, it suggests approximately 40 million people are participating in illegal downloading in these four countries alone.