‘Smart TV’ has not achieved the consumer acceptance or market expectation… that was forecasted over the last couple years. In addition, consumer spending for Smart TV’s in general has experienced a significant slow down as the economy has slowed.
Just because industry is pumping Smart TV doesn’t mean we’re buying. At least not in the numbers the manufacturers may have hoped for. Granted, View Sonic is a minor player in this space… But we’ve been down this path before as manufacturers attempt to shorten the consumer television refresh cycle. And this mirrors the tepid response we witnessed to 3D TVs in 2010. That’s not to say folks aren’t interested in three dimensional content or Internet apps. But they’re less likely to invest in a high end product (sooner) to get those features. In fact, while I’d say we’re just getting started harnessing web content on the television, millions of Apple TVs and Rokus have been sold – as well as presumably even more Internet-connected Blu-ray players. Further, several cable and satellite providers (or their proxies, like TiVo) are bringing over-the-top video (like YouTube) and social Internet features (such as Twitter & Facebook) to the big screen. So why would I buy a new TV? Especially one that has a tendency to reboot.