Interesting News Dave Hasn’t Covered

Never enough time… Blu-ray is doomed. (PC Magazine) T-Mobile Europe to ban heavy data usage. (jkOnTheRun) Commercial server-hosted MP3 HME application released. (MP3tunes) Microsoft unveils beta of Windows CE 6 operating system for embedded devices. (CNET) GE debuts one-second ad targeted at PVR users. (PVRWire) Warner Brothers to team with BitTorrent for movie sales. (Engadget) … Read more

Interesting News Dave Hasn’t Covered

Never enough time… EchoStar XI DBS spacecraft launch scheduled for 2007. (Boeing) ATI sued for misleading HDCP claims. (Engadget) Prepare to do battle over DRM. (eWeek) VLC 0.8.5 released with Intel Mac support, many improvements. (TUAW) Someone Has to Pay for TV. But Who? And How? (PVRBlog)

Interesting News Dave Hasn’t Covered

Never enough time… Slingbox whips Sony’s LocationFree TV. (Time) Porn industry may decide Blu-ray/HD-DVD winner. (PC World) DVR installations to grow by 100% a year. (ZDNet) No one really wants to buy UMD movies. (Kotaku)

BeyondTV On Mac Mini

Want to turn your Mac mini into a PC DVR using BeyondTV? All you need is Boot Camp, Windows, and an external tuner. Why? Because we can! Not to mention this is tons cheaper than EyeTV. If you’re pining away for HD tuning on that Mac mini, you’ll also need an external drive to keep up. Of course the next step is seeing if the SnapStream folks can get this to work within Parallel’s virtualization software…

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Interesting News Dave Hasn’t Covered

Never enough time… One man’s experience with the MPEG-4 decoding Dish ViP622 HD DVR. (Extreme Tech) MSOs urged to quickly enter portable media market. (Cable Digital News) Wired publishes a static guide of online video services. (Wired) Yahoo unveils tech news and reviews site. (Yahoo) Davis Freeberg breaks down Netflix v. Blockbuster and beats down … Read more

Interesting News Dave Hasn’t Covered

Never enough time… ReplayTV settles patent dispute, licenses audio technology. (Press Release) Consumer Electronics Association calls on industry to educate consumers. (CEA) Media center software SageTV adds place-shifting. (SageTV) Well-designed customer experiences are good for business; TiVo is one example. (Business Week) Blu-ray prototype stores 200 GB. (jkOnTheRun) VDC mobile television service reviewed. (Brighthand)

One Quarter of DVR Owners Watch Time-Shifted TV

Another week, another study…

RINGWOOD, N.J., April 26 /PRNewswire/ — According to the Total TV Audience Monitor (T-TAM), an annual syndicated report which measures total TV viewing, about one-fourth (24%) of DVR owners actually watch time-shifted TV in the average week. Furthermore, only 6% of DVR owner’s total weekly viewing time is shifted. DVR owners watch an average of 29.25 hours of TV in a week, and only 1.7 of those hours are shifted.

The T-TAM study reports that DVR owners watch 2 more hours of TV in an average week compared to non-owners. Those who watch any time-shifted content consume the most TV — 30 hours per week. Syndicated programs (8%) are amongst the most popular genres time-shifted by men. Sports events and news are the least likely types of programming to be viewed as shifted. Daytime soaps account for 26% of quarter hours viewed as time-shifted by women.

According to Barbara Leflein, with Total TV Audience Monitor, “there’s an incremental audience lift of as much as 9% among 35-49 year olds for select broadcast networks during primetime, when time shifted viewing is included. This is a significant finding, because when combined with out-of-home viewing, traditional measures can miss over one-fifth of time shifter’s viewing in the average week.”

The T-TAM 2005 study, also uncovered these key DVR facts:

  • 17% of adults 18+ (36 million) report owning a DVR, an increase of 55% from the 11% reported in the 2004 study.
  • The recent growth in DVR ownership can be attributed to upgrading to set-top boxes with built-in DVRs (4% of adults in 2004 to 8% in 2005). The penetration of TiVo and Replay units remained unchanged from 2004 (3% TiVo & 4% Replay).
  • The West Central and South East territories have the highest DVR penetration levels (20% and 19% respectively). Penetration levels in these regions doubled since 2004.
  • DVR owners are more likely than the average adult TV viewer to be: college educated (41%), employed in a professional occupation (36%) or self-employed (11%)
  • DVR owners are also more likely to visit restaurants (24%), bars (9%), hotels (6%) or airports (3%)
  • The average DVR owner has 3.3 working TVs compared to 2.9 among non- owners and is more likely to subscribe to premium pay channels and VOD.

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