I’ve been itching for the new Slacker on-demand music service to launch since last fall, and today the new app is (finally!) ready to go on the web, iPhone, iPad, BlackBerry, and Android devices. The whole Slacker experience has been overhauled, but the biggest change comes in the new Premium service tier. For $9.99 a month (or FREE for a limited time at www.facebook.com/SlackerRadio), Slacker Premium customers can now access individual songs and albums on demand. While this may not sound revolutionary, it is when you consider how Slacker implements its on-demand service. With a radio front end, users can find artists and songs simply by tuning to a station and either saving favorite selections as they play, or filtering through station content to find music worth storing. Naturally you can also search for any specific song and play it immediately, but the bigger benefit comes from station-based music discovery. Ask me what song I want to hear, and I may stumble over an answer. But play something I like, and I’ll add it to my personal playlist in a heartbeat.
After using Slacker Premium in beta for the last few weeks, I can happily say that the new service was worth the wait. I’ve only tested it on a computer so far, but I’ll be trialling it further on mobile devices in the near future, and the iPad video demo looks promising. From my own experience, the app is easy to use, and the ability to play favorite songs ad nauseum is addictive. I’ve never been one to collect music, so just being able to access songs when I want without having to make a commitment to buy is compelling. Even better, I don’t have to go out and search for music. If there’s a radio station I like, I can see the top 50 artists and songs on that station and jump around or create my own playlists at will. Stations, albums, and individual songs are also all cacheable for offline playback.
I spoke with Slacker CEO Jim Cady last week, who had a few things to say about where Slacker has been, and where it’s headed.