Studio executives would like you to believe that HD-DVD and Blu-ray represent the future of the DVD, but according to Ad-Jab it also represents the future of advertising. In a move sure to infuriate fans everywhere, HD-DVD is going to start including enhanced advertising content on the extra space that HD-DVD discs allow for.
The only thing more controversial then the ads that the studios make you watch when you buy a DVD are the ads that movie theaters force on you when you go see a film. The advertisements that you can opt out of, or skip past don’t bother me quite as much, but I can’t tell you how many times I’ve rented a movie and have then been forced to sit through some lousy spot that I have no interest in.