How Verizon Really Can Take TV Everywhere

Slowly but surely we’re getting more access to TV on our PCs, iPads, and smartphones. But a comment on Dave’s post about the IMG 1.9 release reminded me that for some folks, the fact that FiOS TV service doesn’t let you move content around easily today is still a deal-breaker.

Until Verizon has a way for me to get TV off their box and onto my PC/ pad/ phone- the same way that Tivo does, I will continue to be a Tivo customer.

What most folks don’t know is that Verizon has done an astounding amount of work on its infrastructure in order to enable services that make content more flexible and accessible on different devices. We learned in January that the telecom had overhauled its hybrid QAM/IP system, making it possible to switch over to all-IP broadcasting for live television in addition to VOD and widget services. More recently, however, the company announced its new Verizon Digital Media Services platform, which both transcodes and formats TV for different devices, and handles session management so you can start watching a show in one place, and finish up somewhere else. (See Light Reading’s stellar coverage here and here)

Verizon claims that VDMS is a one-of-a-kind digital delivery utility, and it’s aiming to sell the technology as a service to cable companies for their TV Everywhere services. I have serious doubts about the potential success of that plan, but for Verizon’s own purposes, VDMS appears to give the company everything it needs to take FiOS TV to the next level. You know how the new WatchESPN service lets you watch live ESPN broadcasts on the go? I’m betting Verizon will offer more linear content the same way in the near future to FiOS TV users, along with the option to transition viewing sessions of VOD and recorded content to various gadgets for mobile viewing. This could be a good year to be a FiOS subscriber. 

Industry note: Although I’m impressed at how aggressive Verizon has been with its infrastructure in recent years, I would be remiss in not pointing out one major negative to the FiOS expansion plans. As Karl Bode continually reports, Verizon has pulled back substantially on further FiOS roll-outs, and is still stuck on DSL Internet delivery in many places. Improved infrastructure is all well and good, but only for the people who can actually access the services that go with it.

Published by
Mari Silbey