Barnes & Noble has offered an eBook reader for iOS touch for a while. But the company’s eBook strategy was starting to look a bit schizophrenic, with a Nook device available online and in-stores, Nook software for Google Android, but Barnes & Noble eReader-branded software for the iPhone, iPod touch, and iPad.
Today Barnes & Noble is launching a fresh start, with the introduction of Nook apps for the iPad, iPhone, and PC.
The new strategy isn’t just about changing the names. The new apps also share some of the key features you’ll find on other Nook devices. That includes the ability to “lend” books to other Nook users. Read the rest of this entry »