In a trip over to Comcast’s Flash Drive building a while back, I noticed the “coming soon” sign on a space designed for a new Sony Style store. I thought it a bit curious to have an unrelated CE store housed in Comcast’s headquarters so I took a quick photo. Turns out Comcast and Sony are teaming up. Sounds like the store will be part commerce site and part Comcast showcase, with the operator showing off 100-Mbps broadband connections and tru2way TVs.
Interesting move for Comcast. It certainly makes sense to have a showcase in the Philly building. The question is: how far into retail will Comcast dabble beyond that? At the moment the operator bundles services with modems in places like Wal-Mart and Best Buy, but is it now looking to follow the Verizon Experience store model? Stay tuned.
The new Comcast/Sony store opens March 17th.