Categories: Industry

New Comcast HQ – An IMAX Theater in the Lobby

I took my first trip over to the new Comcast HQ yesterday for a meeting and was duly impressed. Smack in the middle of Philadelphia, the site is nothing like Verizon’s HQ, a sprawling campus in Basking Ridge. Instead, the building goes straight up; a little cafe with water fountains sprinkling the landscape outside. Indoors there are wildly impressive views on the upper floors, all reached by banks of elevators providing express routes to different levels in the tower. (My ears popped on the way up.)

Most impressive, however, was the IMAX theater environment in the lobby reception area. A massive wall of wood panels transforms into a screen for moonscapes, falling water, home-run hits, staged vignettes, and more. Add in the stereo sound and it’s quite a showstopper. Highly appropriate for a cable company making its living off premium television services. Can I have it installed in my home, please? Just don’t tell me the monthly fee.

Published by
Mari Silbey