Categories: Audio

iTunes Price Drop

Adam Smith’s invisible hand is at work in the music download world. Apple apparently plans to announce tomorrow that it will drop the price of its DRM-free tunes from $1.29 to $.99. Coming on the heels of Amazon’s launch of its own MP3 store, this sounds like a bit of competitive pressure on the music download king. It was bound to happen. What’s amazing is that it has taken so long.

Also in tomorrow’s announcement, Apple plans to add some indie music labels to its iTunes Plus (DRM-free) service.

Published by
Mari Silbey