Categories: Industry

The Business of Wi-Fi

Usually when I go up to NYC I take the train from Trenton to Penn Station NY, but clearly I’m going to have to find a way to start traveling to Grand Central Station instead. The Weather Channel has announced it will sponsor free Wi-Fi at Grand Central for a year starting October 1st. It’s a brilliant idea. The Weather Channel gets massive visibility (discounted signage because it’s offering a free service?) and those of us passers-through that don’t have mobile broadband get much-needed Internet access. I’m sure the local eating establishments must be thrilled. One free-Wi-Fi coffee shop I frequent has a survey asking if you are likely to come more often because of the wireless service. Abso-frickin’-lutely!

Meanwhile, I wonder if this might not be a nice solution to the Muni Wi-Fi disaster that seems to be sweeping the nation…

Published by
Mari Silbey