Categories: Industry

The Lost Cable Subscribers

Comcast is reporting record earnings again this quarter with growth in digital voice and digital cable customers. On the other hand, the company has apparently lost 95,000 basic cable subscribers. Where did they go? Are these most price-sensitive consumers jumping ship altogether, or are they moving to satellite, Verizon and AT&T? From the way the press release reads, it doesn’t sound like the losses come from existing subscribers moving to a digital tier.

Published by
Mari Silbey