Photo courtesy of David Silbey and his T-Mobile Dash
More interestingly, maybe cable operators should do something equivalent to ESPN’s Full Circle coverage of certain events like last year’s Duke vs. UNC games. Instead of having different ESPN networks covering different aspects of the game, have different on-demand channels showing different game-related content. One station could have the game at 3/4 screen with the rest of the display dedicated to dynamic player and game stats. Another station could syndicate one of the college’s own radio commentators over the broadcast video feed. Another station could feature different camera angles.
Maybe the whole thing is a bit ridiculous, but that’s the thing about on-demand – operators can make content available even if it’s something only a small percentage of viewers want to see. And there have got to be advertisers who would love to reach specific alumni and sports-fan audiences. Money money money. What better incentive for a cable operator?
By the way, like Dave, I’m thrilled March Madness On Demand will be available online again this year for free. We have an old G4 Mac tower in our basement that’s wired via a long cable threaded through a vent to our living room TV. All the college basketball I want, for free, on my TV!