Another quick note about Pandora as the next-generation MySpace… They’re taking a very social-networking approach to marketing. A musician friend of mine attended an event back in November hosted by Pandora at UPenn. The event was not directed at press, but instead consisted of founder Tim Westergren talking to students and gathering feedback and suggestions for the Pandora service. (According the Philly City Paper, the student audience members were complemented by “marketing-minded men in blazers and Web geeks.”)
While every company should be doing grass roots marketing, it’s interesting to see Pandora targeting the college crowd. These are the folks that fill the MySpace and Facebook realms. Given another alternative, will this fickle crowd migrate elsewhere? Or at least the music-minded ones among them?
(Thanks, Matt!)