Amazon takes on Wyze with Blink Mini

In something of a pivot for Amazon’s Blink brand, the company has just introduced an indoor video camera that requires AC power. Unlike the prior rev, the new Blink Mini comes in a more palatable white finish and is aggressively priced at $35. Like Wyze, the camera plugs in via a small USB nugget. However, as an Amazon joint, there’s presumably deeper Alexa integration with less friction – including Echo Show video display.

From the marketing materials:

• 1080P HD indoor, plug-in security camera with motion detection and two way audio that lets you monitor the inside of your home day and night.
• Get alerts on your smartphone whenever motion is detected or customize motion detection zones so you can see what matters most.
• See, hear, and speak to people and pets in your home on your smartphone with Blink Mini’s live view and two-way audio features.

Also new is this time around are video storage subscription plans. The company will comp owners through the end of the year, then it’ll be $3/mo for the base plan. Which seems quite similar to Ring’s pricing model… and I could imagine future synergies amongst these offerings, both hardware and services, given their corporate lineage.