Although neither the Super Bowl 48 match-up nor the 2014 crop of ads lived up to expectations, according to TiVo quite a few remained tuned in until the bitter end – with 3 of the top 5 most “engaging” commercials airing during the 4th quarter. Of course, there were the bizarre, the the boring, and the low budget, but I felt the most effective advertising successfully educated while entertaining – Comcast (above), T-Mo Tebow, and Hyundai stood out for me. And I just loved the juxtaposition of manly action hero to Downton Abbey opening track in Statham’s Xinifty spot. Radio Shack also earns point for the ’80s flashback – well played. What were your favorites?