The latest generation of Google TV hardware is poised to launch, featuring devices from the likes of Vizio and Sony. And it appears Sony’s second generation “Internet Player with Google TV” (NSZ-GS7) is up first — hitting store shelves next month and available for pre-oder now ($199). Unfortunately, it looks to be more of the same. While Google TV does offer a few clever tricks, including the Chrome web browser, video overlay, and QWERTY remote, the overall experience is lacking. As the Verge asks, “When does ‘It has potential’ turn into ‘It’s not good enough’?” For the same money, you could get the similarly equipped Boxee Box with active community or three of the more app-centric Roku streaming players. There are rumors of a massive Google TV update announcement later this week… Yet, if it pans out, Sony and Google made a tactical error in introducing this product now. Which would be par for the course.