Categories: NetflixVideo

Roku Steps Up Their Netflix Game

As the first Netflix-enabled set-top device (spun off from NFLX), it comes as no surprise that Roku ($99) will be their first partner to bring the entirety of Netflix’s streaming catalog to the 10′ interface. Instead of merely browsing your queue (TiVo), or top genre selections if you’re lucky (Xbox), come June, Roku will allow us to browse, search, queue up, or play every title found within Netflix’s streaming catalog… from within a brand spanking new UI (above). And those of you pining for a QWERTY Roku remote to take advantage of the upcoming search functionality need look no further than this iPhone app ($.99), which provides automated text entry.

Some of the more sophisticated Netflix streaming implementations utilize Flash locally, yet moles suggest Roku’s solution is server-based – and the company has indeed confirmed it isn’t implemented in Flash. In addition to this jazzed up Netflix UI, I also expect we’ll also see a refreshed Roku dashboard in the near future to better accomodate their growing number of content partners.

Published by
Dave Zatz