Fortunately, I don’t need to come up with the perfect ‘Ads of Super Bowl 44’ lede as NewTeeVee pretty much nailed it: Beer solves lots of problems, women hold men back from their dreams and this year, pants are optional. But I can’t say there are any commercials we’ll remember beyond this week. My personal fave was the Kia ad (above) – fun, engaging, not crass, and it made me think about their product. (What does Go Daddy do again?) Speaking of crass, the most entertaining pantsless commercial didn’t even make it on the air. And I’m bummed Denny’s Nannerpus nemesis has been replaced by chickens.
In what’s become an annual tradition, TiVo determined the top ads of Super Bowl 44 “using aggregated, anonymous, second-by-second audience measurement data about how 30,000 TiVo subscribers watched the game, and for the first time, determined not just the most viewed commercials, but instead the most engaging ads throughout the game.”
1. Doritos – “House Rules”
2. Snickers – “You’re Not You When You’re Hungry”
3. Focus on the Family – “The Tebows Celebrate Life”
4. Doritos – “Underdog”
5. 2010 Intel Core Processors – “Jeoffrey the Robot Gets Hurt”
6. E*Trade Financial – “Baby Love Triangle”
7. Bud Light – “Observatory”
8. CareerBuilder – “Casual Fridays”
9. TruTV’s NFL Full Contact – “ Punxsutawney Polamalu”
10. Hyundai Sonata – “Brett Favre MVP, Still Playing at 50”
If you missed any of the commercials, or just want to catch them again, hit Hulu, CBS, or YouTube. What were your favorites?
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