In the second half of the year, Blockbuster OnDemand video downloads are set to join Amazon, CinemaNow, Netflix, and Jaman on broadband-connected TiVo units. While TiVo isn’t in need of another video download service, that largely duplicates Amazon Unbox/VOD content, this relationship looks mutually beneficial. TiVo gains a new sales channel via thousands of Blockbuster (BBI) retail locations as Blockbuster lands a platform with an installed user based and recognizable name. (Sales of Blockbuster’s own video rental box have probably been abysmal.) I assume this more substantial engagement will work out better than than a previous marketing relationship.
