Two months after meeting with Digeo at CES, I’ve yet to receive a Moxi HD DVR ($800) loaner. In fact, three months after initial retail availability, there hasn’t been a single review. And the AVS silence is unprecedented: “Seems pretty sad that no one on an A/V enthusiast forum like this will admit to taking a chance on this unit.” I’ve never seen a flagship product launch go down like this. Although, given Diego’s long history of under-achievement and broken promises, I shouldn’t be surprised.
Over the weekend I surfed on by the Moxi website to learn what, if anything, is going on. And discovered a redesign that spends a lot of time talking TiVo. A Moxi-TiVo comparison is quite natural given TiVo’s status as the incumbent and really the only other retail cable DVR competitor. However, Google reports over 20 pages of TiVo mentions… which seems a bit excessive. Why not stand on your own merits? Some samples:
As you might expect, Digeo doesn’t point out Moxi’s (current?) video on-demand shortcomings compared to TiVo’s Amazon VOD (soon in HD) and Netflix streaming. But several of Digeo’s jabs are valid. TiVo’s aging UI still isn’t really optimized for 16:9 HDTVs and various tacked on (HME) apps employ (slow) inconsistent interfaces. I’d also appreciate the eye candy of picture-in-guide (PiG).
Of course, Digeo’s key Moxi differentiation is bundling service versus TiVo’s additional fees (monthly or pre-paid) and ad-serving. As far as the total cost of ownership (TCO), Moxi has put together a chart illustrating that Moxi is less expensive over a four year period. However, they point to the TiVo HD XL… with double Moxi’s storage and cite the MSRP versus the street price. (Currently ~$100 less for TiVo; MSRP=street for Moxi.) So, in reality, the costs are comparable for what you get over this time period. As long as Digeo remains in business to serve guide data.
Regarding the advertising, for many of us, one of TiVo’s initial value props was the ability to bypass commercials. Yet, we’re now confronted by ads all over the UI. However, Digeo’s ad-free sales pitch rings a bit hollow… as they’ve hedged their bets with this fine print found in the footer of every relevant page: “Certain current and/or future features/services provided by third parties may contain advertising.” And even the fee-less nature of the Moxi HD DVR may be finite: “Certain future services may be offered at additional cost.”
My closing thoughts: Digeo’s “Step Aside, TiVo.” and “Goodbye TiVo. Hello, Moxi!” marketing copy brings back memories…