Categories: AdvertisingHDTV

Smart TVs, Dumber By The Moment

Like many of you, I’ve questioned the value of a “smart” TV. On one hand, quick access to online apps like Netflix courtesy “Input 1” ~with no additional equipment~ is quite appealing. However, despite advances in performance and functionality, we’re not going to replace our televisions at the same rate we might be compelled to pick up the latest and greatest streaming solutions. Not to mention reboots and advertising further diminish the value prop.

Sadly, to get the very best panels and processing these days, whatever new set one acquires will likely be saddled with an Internet platform. And no one abuses that connectivity and customer goodwill as effectively as Samsung. What they and Delivery Agent call a “Solution” the rest of us will call a “problem” … as David Chartier and the Boston Globe point to a newly introduced overlay that drops a (Dunkin’ Donuts) ad unit on top of a possibly related commercial. They presumably use metadata markers, as TiVo has, to determine when to hit you with an ad. But really the technical intricacies are secondary to the compromised user experience and disruption.

Whereas I disabled Panasonic’s volume bar advertising and managed to similarly head off Vizio’s intent, getting rid of Samsung’s commercial interruptions aren’t so straight forward. Chartier suspects the obscure SyncPlus app may kill the crap. But he was also under the impression that he’d previously disabled it…

Published by
Dave Zatz