Roku’s gone ahead and pulled a TiVo, having crossed that ill-defined advertising obnoxiousness line. Whereas TiVo pause menu ads layer spam atop your television content, Roku now overrides the box “theme” for full screen sponsorship like the Lego Movie or AMEX concerts (shown above). I only recently noticed this, but it’s been in play since at least late last year. To Roku’s credit, while default box behavior will swap out even a theme that you specified, they allow you to suppress the takeover. Within the Theme options area you’ll find Custom Settings that house a Featured Theme On/Off toggle.