Over the last few years, we’ve witnessed a bizarre new marketing trend in which products are put up for pre-order… without an actual release date or itemized spec sheet. And, amazingly, even occasionally neglecting to specify a price. AT&T is up this time, with a Samsung Galaxy S4 (pre) pre-order announcement:
Continuing our legacy as the first carrier to launch Samsung’s Galaxy series, we are excited to announce AT&T customers will be able to begin pre-ordering the Galaxy S® 4 beginning April 16 for $249.99 with a two-year commitment.
Our assumption is that AT&T’s strategy is designed to one up T-Mobile’s claims of May 1st availability. Although, the artist formerly known as Ma Bell doesn’t specify an actual release date or which model (color, memory capacity) they’re making available for that $250. Hopefully details will come into focus on April 16th. While we continue to pine for the HTC One on Verizon…