Categories: DVDVideoWeb

Redbox Instant Sets Rates

While Verizon and Redbox’s joint venture may be running a bit behind schedule, the Netflix competitor teased us today with program details. As expected, Redbox Instant will stream video from a number of distributors to a variety of mobile and television devices —  including smartphones, tablets, connected Blu-ray players, and Google TV. The all-you-can-eat movie-centric service will run $8 a month, as Netflix and Hulu do. Interesting, they will also offer à la carte rentals and purchases… presumably of the more compelling, new release content. Given their DNA, it’s no surprise their secret weapon is bundled disc rentals via those conveniently located Redbox self serve kiosks. Four nightly DVD rentals a month are include at that $8 tier, but an an extra buck elevates you to Blu-ray. Is that enough to wrest customers away from Netflix or encourage first time streaming subscribers? Guess we’ll begin to find out in early 2013.

Published by
Dave Zatz