As TiVo ramps up their Platform Sofware Development Kit (SDK), it appears they’ve settled on a logo and name. As described by TiVo Art Director Trevor Dubbert:
This logo mark for the TiVo Developer Channel is a branding project to promote the creation of third party software apps.
The TiVo Premiere didn’t actually live up to its original “One Box” billing, but the addition of features like Xfinity On Demand and a solid stable of updated apps could shift the balance. And Megazone reports TiVo’s new SDK program is on track to launch “this fall” – driven by a full time employee.
As to the logo itself, Trevor says:
In discussions with TiVo’s Product Manager, we came up with the idea of representing the brand name with binary code. The logo’s silhouette shape helps it to be recognizable as TiVo. With the lines of code it gives a nod to software developers who understand how to read binary.
While some may find the binary code representation of “TiVo” a tired play, investor Sam Biller (who dug up this story!) thinks it looks pretty good and I have to say that branding the program is a positive development, boding well for TiVo and their customers.