Last night, while watching live TV (*gasp*), I inadvertently caught the commercial above. And what was I thinking? As “the new Ultrabook [was] inspired by Intel”… not Apple’s Macbook Air. It’s a cute ad and Windows users also deserve both better style and substance in their computing hardware. Further, Microsoft’s hardware partners would prefer higher margins than their dying netbook initiatives provided. But let’s keep it real. This sleek design originated at Apple. Ultimately, what’s most interesting about the advert is the collaboration between Best Buy, Microsoft, and Intel (who owns the “Ultrabook” trademark and powers these devices) attempting to communicate as a single entity.