Simple.TV – Television Without The Screen

Simple.TV is the retail DVR you wanted five years ago. And yet it’s still interesting enough to make my personal list of top product announcements coming out of CES 2012. Why? Because it’s a truly viable, inexpensive way to add digital video recording to your TV set-up without cable’s help. Maybe you remember the Replay TV? Or even those precious few DVD players available around 2004/2005 that imported guide data and sported DVR functions? The Simple.TV box does the same, but with a few twists.

Briefly described, Simple.TV is a bring-your-own-hard-drive DVR that slings over-the-air (OTA) and clear QAM cable content to various mobile devices and media extenders — sort of a sexier, evolved HDHomeRun… albeit, with  fewer tuners. Simple.TV doesn’t directly attach to your TV, but if you want to DVR stuff on the flat screen, you can always access the box via apps on your Roku, Boxee Box, Windows Media Center or Google TV device. The Simple.TV transcodes content to MPEG-4 with variable bit-rate streaming, and it makes any video, live or recorded, available through one of the company’s apps. CNET got a hands-on with the device, and found the iPad app in particular to be pretty slick.

Perhaps the best thing about Simple.TV is the price. The cost for the box is $149, and you can add on unlimited remote streaming for up to five users, as well as richer guide data and automatic recording for $4.99 a month via their Premiere Service. If you have cable TV service, you can connect the Simple.TV box to the coax along with your broadband connection. Or if you don’t, you can catch those over-the-air signals.

The cable DVR solution is certainly the simplest option for consumers out there, but for die-hard cord-nevers (like some of my neighbors), and college students or recent grads who don’t have the cash for a pay-TV subscription or premium-tier extras, Simple.TV is a cool DVR alternative. And it’s been a while since we’ve had an inexpensive one of those.

Published by
Mari Silbey