You’d never know T-Mobile was in the process of possibly being acquired by AT&T from hearing CMO Cole Brodman speak. Today at the GigaOM Mobilize conference, Brodman talked about T-Mobile’s growing handset portfolio and the strength of its 4G HSPA+ network. In fact, Brodman used the conference as a platform to launch officially two new 4G phones – the Samsung Galaxy S II and the HTC Amaze – along with the Sonic 4G mobile hotspot. T-Mobile wants to be known for 4G, whether there’s an AT&T acquisition on the horizon or not.
Brodman also had some interesting stats to cite on subscriber behavior and network traffic trends. A full 75 percent of T-Mobile phones sold today are smartphones, compared to about 60 percent of US phones as a whole. 4G data already takes up about half the traffic on the network, and about half of 4G traffic is video. Mobile data traffic is doubling every six months.
So what does all this mean for the potential acquisition? Not a whole lot, except it highlights the network footprint that AT&T would really like to have as it battles against Verizon 4G. More speed and more bars in more places.
