It appears that the next generation of e-readers is upon us. Not simply an expansion by manufacturers into souped up e-reading tablet devices, like the Nook Color, but I’m anticipating a new wave simple, inexpensive dedicated gadgetry. And over the last few weeks, since our prior coverage, my thought process has changed. While I value convergence, even us über geeks will find value in and enjoyment from a (nearly) single purpose device.
Barnes & Noble Nook Touch
The first new e-reader to arrive ahead of the 2011 shopping season is the Nook Touch ($139). It doesn’t actually feature any new technology, yet the Nook Touch is put together in such a way that it’s the most polished e-reader to date. The Nook Touch utilizes the same e-Ink Pearl display as the Kindle 3 and integrates touch screen technology previously seen on Sony devices. Yet, given the Nook’s hardware aesthetics and user interface, it’s the best e-reader currently on the market. It’s not perfect in all areas, but the Nook Touch is clearly the most well rounded. And if I were replacing my Kindle 2 today, it’s the one I’d go with. (Assuming I could find a decent sleeve – versus cover, as I appreciate the Touch’s sculpted rear.)
The Amazon Kindle 4
While it seems inevitable that Amazon will produce a multimedia tablet to move further upmarket and leverage their existing digital properties, such as the Android App Store and video streaming, the Wall Street Journal confirms traditional e-readers are also on tap:
Amazon plans to introduce two updated versions of its black-and-white Kindle in this year’s third quarter, people familiar with the matter said. One of the new Kindles will have a touch screen, which current models don’t have.
Incorporating touch capabilities to the Kindle 4 will be a boon, as it’s provides a much more natural form of interaction. And, as with the Nook Touch, it would conceivably allow Amazon to produce a more compact slate by dropping the physical keyboard. What remains to be seen is what screen technology they go with. Back in May, CEO Jeff Bezos indicated color E Ink (shown above) “is not ready for prime time…the colors are very pale.” So it’s safe to assume at least one variation, if not both, of a new Kindle 4 would continue to feature low power, greyscale e-Ink displays. Yet Amazon is a favored partner of E Ink and was the first company to produce products based on their “Pearl” screen film. So it wouldn’t surprise me in the least to see Amazon leapfrog Barnes & Noble by introducing a new, higher contrast E-Ink display to the market.
The Sony Underdog Readers
Sony’s long produced the most handsome e-reader hardware, clad in metal and featuring nice curves. Yet they haven’t gained the same level traction as Amazon or Barnes & Noble. Their failure to catch on can be pinned on multiple factors. As an early adopter, I found their PC-only based side loading methodology tedious and Sony’s initial attempts at integrating touch technology didn’t work out so well – with poor screen response and reduced screen clarity. Further, they continue to charge more than the competition. Bloomberg reports that Sony “plans to introduce a line of upgraded digital book readers in the U.S. as early as next month” that “will probably be offered with hardware and software improvements.” But, to make up ground, Sony better improve the user experience and price their offerings more competitively. A marketing blitz wouldn’t hurt either, as many don’t even seem to realize Sony’s a participant in this game.