Categories: RokuTiVoVideoWeb

Why Is Amazon Crediting Customers For HD VOD?


It looks as though at least some of us are being credited by Amazon for high definition video on demand rentals or purchases that may not have actually achieved sustained HD streaming. A friend and I both received this email within in the last 24 hours:

As someone who has purchased digital movies or TV shows in high-definition (HD) from Amazon Instant Video, we wanted to provide you more information about how we deliver HD content. It is our goal to provide you an uninterrupted viewing experience without any video reloading or “buffering.” To provide you uninterrupted viewing we may lower the resolution of HD videos to standard definition during streaming playback. We do this if we detect that your Internet connection to our service may not be fast enough to support HD playback. For more information on viewing HD videos from Amazon Instant Video, please visit our Help page here:
http://www.amazon.com/gp/help/customer/display.html?nodeId=200256920

Because you may not have been able to playback one of your rentals or purchases in HD quality, we have issued you a one-time Amazon Instant Video credit of $1 for each of the HD movies and TV episodes you have purchased from us for a total amount of $23. In order to apply the credit to your Amazon Instant Video account, please click here,
http://www.amazon.com/instantvideo/hdcredit

While most of my HD Amazon VOD experience have been on TiVo, via download, my friend’s purchases have been exclusively for Roku streaming. So I’m wondering if distribution method may be a key criteria in Amazon’s calculations. And what exactly triggered Amazon issuing a one year VOD credit at this time.

Anyone else received similar outreach?

Published by
Dave Zatz